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Small World Analytic Network (SWAN)
Consulting Services
  Customer Segmentation
  Point Of Presence Network Optimisation
  Customer Churn Modeling
  Customer Risk Modeling
  Purchase Propensity Models
  Demand Forecasting
  Data Quality Management
Consulting Products
 

Services

Demand Forecasting

Lightstone's demand forecasting models have supported network growth in the automotive, telecommunications and retail sectors. The models have successfully focused sales, marketing and operational activities in positive demand clusters and in so doing have maximized return on investment.

Lightstone uniquely fuses client specific data with the rich data sets contained in the Small World Analytical Network (SWAN) model, thus creating a basis for effective, industry-specific demand forecasting. Historical SWAN data provides the basis for projecting demand in 5 year business plans, establishing a more robust platform for long range strategic planning, and reducing the risk of non performance in an every increasing competitive landscape.

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