Services

Customer Churn Modeling

In an increasingly competitive market landscape, customer retention has become a key priority for most CEOs. Businesses that understand the drivers of churn and are able to respond effectively will be less reliant on expensive acquisition strategies to achieve their revenue targets. They will also be more likely to realise their profit objectives: a 5 to 10% reduction in customer churn can yield as much as 60% additional profit.

Combining SWAN variables such as credit, home loan, demographic and development activity data with client customer data, Lightstone is able to segment client customer bases and to model the types and triggers of churn. Once Lightstone has identified those customers most likely to churn or defect, we support our clients in developing the appropriate retention strategies for each segment.

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