Products

Demographic Profile Key

The Demographic Profile Key (DemProKey) provides a view of the demographic profile of the people residing in each of the ~80,000 Enumerator Areas (EAs) that cover South Africa. The DemProKey was initially built on Census 2001 (at the EA level) and has been maintained through ongoing correlation with property transaction data. It reflects the profile of an area based on:

• Household income
• Age
• Language
• Race
• Education
• Occupation
• Type of Dwelling