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| Consulting |
Lightstone provides consulting services to a broad range of customers across a diverse set of industries. Our consulting division comprises leaders in the fields of data management, business and mathematical statistics and geographic information systems, and combines statistical and spatial approaches to generate unique insights and perspectives.
Built around a `Small World Analytic Network' (SWAN) model, our innovative approach to understanding consumer and business dynamics has earned us a rich reputation - a reputation that we strive to build upon every day.
Lightstone consulting process:
| 1. Analyse Customer Data and Prospect Data | | | - Build propensity Model to identify potential areas | | 2. Plan New Customer Acquisition | | | - Review Model results and select prospect data and analyse
- offerings | | 3. Campaign Analysis | | | - Cost per Recruit
- Product Mix Analysis: What do customers buy? | | 4. Refine Customer Acquisition Strategy | | | - Re-train Customer Propensity Model including response data
- Score remaining prospect data and re-select |
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